Why Launceston Might Be the Most Underrated City in Australia

Launceston. t’s the city that quietly charms everyone who visits. While many tourists flock to Hobart or explore the wilderness of Cradle Mountain, Launceston remains a hidden gem full of surprises. Here’s why Launceston deserves to be on your travel radar.

1. The City with a Split Personality  

Launceston is where urban sophistication meets natural beauty. One minute you’re sipping coffee in a trendy café like Tatler Lane, the next you’re strolling through Cataract Gorge surrounded by wallabies and peacocks. It’s a city that has the best of both worlds.

2. Home to Australia’s Oldest Brewery  

Did you know that Launceston is home to the legendary James Boag’s Brewery? Take a tour and sip on beers crafted right in the heart of Tasmania. It’s a must-do for beer enthusiasts visiting the city.  

3. Quirky Attractions You Won’t Find Anywhere Else  

Where else can you find a clock made entirely of floral arrangements as City Park, a historic penny-farthing bike display at the National Automobile Museum, and a tour dedicated to ghost stories and convict history on our Dark Side of Launceston?  

4. It’s Australia’s “Foodie Understudy”  

While Hobart often steals the food spotlight, Launceston’s culinary scene is a force to be reckoned with. From award-winning restaurants like Stillwater to the bustling Harvest Market every Saturday, the city is a feast for the senses.  

5. A Gateway to the Tamar Valley  

Launceston is the perfect starting point to explore the Tamar Valley, Tasmania’s premier wine region. Think rolling vineyards at Tamar Ridge wines, boutique cellar doors like Loria Wines, and some of the best cool-climate wines in the world thanks to Clover Hill — all just a short drive from the city.  

6. It’s Ridiculously Photogenic  

Launceston is a dream for photographers and Instagrammers like Thomas Ryan. The historic architecture, the sparkling Tamar River, and the lush green of the Gorge make every angle a photo op. Pro tip: visit during golden hour for stunning shots!  

Launceston may not always get the recognition it deserves, but that’s exactly why it’s such a treasure. Whether you’re a foodie, a history buff, or a nature lover, there’s something for everyone in this underrated gem of Tasmania.  

So next time you’re planning a trip, skip the usual spots and spend some time discovering our what to do in Launceston. We promise you won’t regret it!